Eagle Lofts is a unique rental property in Long Island City with a kinetic, youthful energy. Built atop of what was an original loft building, it encourages residents to live their authentic life in every way. To make this project stand out against the recent influx of LIC properties, RODE created a bold, expressive brand along with assets featuring young millennials that mirrored the target demographic.

Brand Identity
Campaign
Video
Art Direction