At Exhibit, atmosphere is everything. This hip rental building in downtown Manhattan is fully stocked with a curated photography collection of some of the most prolific artists and musicians of the 1970’s. Loft style windows, a dark grey façade, and custom furniture by Jimmie Martin adds a sleek touch of glamour that increases the appeal to young entrepreneurs and professionals seeking an edgier rental to call home. The brand identity for Exhibit embraces the nostalgia of “the old New York” and elevates it into a lifestyle worthy of today’s demanding residents.

Branding Identity
Packaging
Art Direction