Our client required an impactful campaign for their 21 assisted living properties across Long Island, Westchester, and New Jersey. RODE was challenged with changing the public’s existing perception of assisted living communities while showing how satisfying life at The Bristal will be. To accomplish this, we created a bright, modern-feeling campaign that exemplifies the freedom and happiness that The Bristal residents experience each day. By utilizing refreshing senior imagery, and messaging that is both exciting and caring, we were able to shine a beautiful new light on assisted living at The Bristal.

Art Direction
Messaging
Community Marketing