The built-in green spaces of The Williams bring a desired dose of nature to the urban landscape of South Williamsburg. One of the most outstanding features of this luxury rental project is a landscaped rooftop amenity deck and garden path that wraps around the entire building to create an oasis from which to witness this evolving neighborhood. The merging of quiet, natural tones with a softer take on industrial design gave way to a brand that feels comfortable yet impactful.

Brand Identity
Packaging
Campaign
Art Direction